Jun 12, 2019

Navigating Real Estate Traffic

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Drew Grossklaus, Sales Director/BIC East Cooper

Traffic occurs in every city and I often find myself driving at different times throughout the day wondering where everyone is going. A similar thought process can be applied when it comes to real estate.

One way that real estate “traffic” can be interpreted is through the perspective of the buyer. As a buyer client, it is important to recognize the different neighborhoods and types of homes that are attracting homebuyers. If they are interested in a high traffic home, the buying process may be more competitive and negotiating a contract could be more difficult.

When sellers consider real estate traffic, they think about it in terms of whether or not it’s the right time to list their home. If there are other homes in their neighborhood that are about to go on the market or those that have recently reduced their list price, this could influence traffic in the neighborhood. If sellers can’t compete with other home prices, they may consider waiting to list their home.

Thankfully we are now equipped with GPS systems in our cars and cell phones that inform us of the best way around vehicle traffic and even provide an estimated time of arrival at our destination. A good real estate agent operates in a similar manner when it comes to navigating the real estate market. Buyers have the greatest advantage in finding their next home when working with a knowledgeable agent. Though there is an abundance of information online when searching for a home, it can be better distilled by an insightful professional who understands the nuances of different areas and homes. The agent can assess a multiple offer situation and assist the buyer with tolerance levels when trying to secure a contract. Real estate traffic continues even after the contract when evaluating inspections and negotiation of repairs. For sellers, the agent can assess other properties in the neighborhood and monitor inventory being listed that poses competition. An agent can also advise the best listing timing, pricing adjustments, and other strategies to sell your home after reviewing demand and inventory. Overall, working with an agent ensures a home gets from the initial contract to closing day as seamlessly as possible.

While no one particularly enjoys being stuck in traffic, we now have ways to help combat it. Just like using GPS, working with a William Means agent to help navigate real estate traffic ensures the smoothest journey possible when you’re ready to buy or sell your home.

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