May 20, 2020

5 Tips for Preparing Your Home for a Virtual Sale

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It’s common knowledge that first impressions count, and these days, a potential buyer’s first look at your home is usually on a screen. With more aspects of the home-buying and selling process going virtual, it’s more important than ever to ensure your home shows well online. By working with an experienced agent and following these five tips, you’ll be able to put your home’s best foot forward.

Send photos to your agent. Before enlisting a professional photographer, take your own photos and videos of your home (the exterior and all interior rooms) and send them to your agent. Your agent will review these photos with you and can make recommendations for cosmetic improvements including painting, decluttering, or editing furniture or decor. It’s also important to let your agent know of any issues that need repairs that aren’t visible in the photos so they can be addressed before going on the market.

Do a video walk-through. After reviewing your photos with your agent, take them on a video walk-through of your home via FaceTime, Zoom, or another video-call platform. Your agent will be able to ask you follow-up questions or make additional recommendations to help your home appear at its best in professional listing photography.

Schedule an in-person visit. You’ll want to schedule a time for your agent to come and walk-through your home in person so that any additional items can be discussed. Complete the preparations and repairs you have discussed before getting professional photography and going live on the market.

Consider other digital marketing tools. Besides listing photography, there are many digital marketing tools that can attract potential buyers. Aerial photography, property videos, and 3-D tours all give potential buyers a better sense of what your home and neighborhood are like without having to do an in-person showing.

Note any special home features. From smart home features to designer upgrades and historic details, be sure to give your agent a comprehensive list of any special features that make your home stand out. They’ll be able to incorporate these into marketing materials as well as MLS to make sure your home is fully appreciated.

Now more than ever during these times, it is key to have a trusted agent help you navigate the real estate process. From digital presentations to virtual home showings and one-on-one support, our experienced agents are here to help you every step of the way.  Learn more about selling your home with William Means.

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