Sep 18, 2017

The Presentation

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-Drew Grossklaus – Sales Director / BIC

Recently I came across a piece of technology that changed a lot of my thinking years ago; it was my third generation Apple iPod. I found this iPod in one of those boxes I have taken with me in moves from house to house and yet I have no idea what is in it. My first iPod was actually a fourth generation that came out in 2004.

It is hard to believe when I purchased the iPod my age had a 2 as the first number. At the time, I was really questioning paying that much money for a music player. I had never owned an Apple product and although the computers had been around for a long time, Microsoft Windows seemed the way to go in the world of computers. There was no doubt I was taken aback with the technology of the iPod and quickly felt that I was looking at the future of listening to music. What was unexpected was my amazement when I first opened the box. I remember feeling higher-level materials, minimal and clear instructions and perfectly spaced accessories. Right away you could tell the extensive thought that went into the packaging and design of the product. Honestly, it gave me a feeling that the iPod would be great if this much attention to detail went into the packaging.

Like Apple and the iPod, William Means Real Estate tries to incorporate tremendous presentation in all that we do. Our printed materials are second to none and show the most beautiful shots of every home we sell. We receive accolades about our website being beautiful and functional. We strive to give the best impression of every home we list for sale. Even our business cards are sized perfectly and have silver foil to show a higher level of real estate company. The phrase “it is the little things” reigns true now more than ever when selling your home and William Means takes that to heart.

When you are ready to sell your home be sure to speak with a William Means agent to understand and appreciate the thought put in to what we do firsthand. If you are ready to buy we look at the small details of purchasing a home as well. After all, the presentation can make all the difference.

P.S. Probably the smart thought would have been to buy stock in Apple. In early 2003, Apple’s stock price was about $14 per share. Unfortunately, I was not that smart.

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